Social Media: Rules Of Engagement
By: Rachel Strella On Wednesday, I had the opportunity to speak to the members of the Bucks County Bar Association. Like many in service-based businesses, they struggle with creating a strong personal...
View ArticleClik here to view.
Internet Personality Types: How to Handle Them
By: Rachel Strella By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of...
View ArticleClik here to view.
Major Life Changes Reinforce Business and Personal Truths
By: Rachel Strella In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my...
View ArticleClik here to view.
Brand Monitoring: Critical in the Digital Era
By: Rachel Strella Last week, I co-hosted a webinar with Metric Stream about the importance of brand protection in the digital area. While the presentation was primarily intended for those in regulated...
View ArticleClik here to view.
The Facebook Button Doesn’t Matter, But This Does
By: Rachel Strella There’s been talk of a ‘dislike’ or ‘empathize’ button on Facebook. I was not happy with the idea of a ‘dislike button,’ but I do think ‘empathize’ could be useful. As people scroll...
View ArticleClik here to view.
Social Media: Think Before You Post
By: Rachel Strella I recently read a story about a dispute in a cafe, which was ultimately misleading, creating huge backlash on social media. This didn’t sit well with me. We have the opportunity to...
View ArticleClik here to view.
How Negativity Can Damage Your Brand
By: Lauren Galli When it comes to our personal social media accounts, we have several options for how we want to behave. We can be the troll – always looking for a fight or we can be Suzie Sunshine –...
View ArticleClik here to view.
12 Business Social Media Pet Peeves
By: Rachel Strella Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios – both on personal and business social media...
View ArticleClik here to view.
Rules for Polite Conversation on Social Media
By: Lauren Galli It’s an election year, which means controversial conversations abound. While in the company of friends, you might feel comfortable to speak freely on certain topics, but in daily...
View ArticleClik here to view.
Personal Branding: What’s Your Online Reputation?
By: Rachel Strella Have you ever considered what it is you ‘tell’ people by your actions? Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re...
View ArticleClik here to view.
Politics: It’s Personal
By: Rachel Strella I’m reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of...
View ArticleClik here to view.
Courage, Community and Conception
By: Rachel Strella Unless you’re a stranger to my posts, you know that I advocate showcasing the human element. People form relationships – and relationships are built on trust. Simply put, people buy...
View ArticleClik here to view.
Sharing Who You Are Is Part of The Process
By: Rachel Strella I’m a big believer in showcasing the human element for the simple reason that relationships are built on trust, and most understand the importance of the know/like/trust factor. For...
View ArticleClik here to view.
10 Social Media Pet Peeves That Can Squash Your Professional Reputation
Have you seen those Farmers Insurance TV commercials that end with, “We know a thing or two because we’ve seen a thing or two?” I love that tagline, and it is fitting for describing my team’s...
View ArticleClik here to view.
5 Tips to Help Small Business Owners Spend Time “On” Their Businesses (Really!)
As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them....
View ArticleClik here to view.
5 Myths About Building A Successful Brand and Business
You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success....
View ArticleClik here to view.
The Story Behind My Rebranding
Since I launched my business nearly ten years ago, the level of service that my company offers has evolved. I, too, have evolved. With nearly a decade of experience behind me in my business, I felt...
View ArticleClik here to view.
2 Social Media Trends to Watch in 2019
As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of...
View ArticleClik here to view.
Want to Set Yourself Apart Professionally? Embrace Your Personal Presence on...
Many young people, whether intentionally or not, have become engulfed in using social media to promote their personal brand. In their timelines, they present their artistic side, show glimpses into...
View ArticleClik here to view.
When Sharing Goes Too Far
In the last #Strella blog post, our Creative Director – Alex West – shared some insightful tips on embracing your personal presence on social media. While many folks are reluctant to put themselves...
View Article
